If we finally take the leap and get a blog on our website, it’s very often the case that we’ll sit there staring blankly at a screen wondering exactly what it is we’re supposed to be typing or doing in order to get Google and our customers to sit up and take note. How do we even start and what can inspire me to begin putting information out into the wide world.
Well, the first thing to do is to consider what sort of information sits well on a blog and what doesn’t. Some people try to be someone they are not on a blog and instead of coming across naturally they actually seem a bit false. This can be a problem because it can instantly put people off reading and ideally we want them to be coming back myenvoyair . Others get overly-corporate and see the blog as simply an extension of their news portal and therefore fill it with corporate-sounding stuff that puts people off.
Obviously you need a happy medium so you should consider maybe not getting the marketing department in on it and instead consider writing it yourself Techlightzone . The personal touch is always best, after all.
Many neighborhoods and communities have newspapers that provide information and resources that are relevant to them. Because the journalists that write for these publications are from the community, residents tend to place a higher level of trust in these publications. Unfortunately, many community newspapers have limited staffs and budgets and large amounts information to share worldnewupdates . To help remedy this situation, they should consider having a blog in addition to their print publication. Following are seven reasons why.
1. Create and control your own media. Most stories and events in individual communities are not covered by mainstream media. When they are covered, stories shown tend to be negative or missing great detail. Blogging allows community papers to share positive information about the people, places and events in the community in any format they want. Community members with writing skills may also contribute at some point. Ultimately, they control the media and the message.
2. People who don’t live in those communities do not know what’s going on. Reporting on blogs can dispel many untruths and exaggerations shared by mainstream media. This could also garner support from outsiders for issues relevant to the community.
3. Blogs are another source of news distribution. Many community newspapers that serve low-income residents tend to rely on print to get the message to this audience. They are missing out on a more tech savvy audience, which can ultimately expand the newspaper’s reach.
4. Continue to build relationships with residents in the community. Blogs allow community newspaper to really listen to the issues and concerns of the people and have conversations with residents who stop by online. This will not only help build relationships, it will also give them more stories to report.